At Bloom, our mission is simple: to empower expecting parents like you with the knowledge and tools to navigate childbirth with confidence and a positive mind-set.
A Bit About Me
I'm Elly, founder of Bloom Birth Collective
Honestly? I stumbled into midwifery by accident.
I applied to study nursing, spotted a dual degree, and thought — why not? But the moment I stepped into the world of birth, something clicked. I fell completely in love with it, and I never looked back.
Then came my own postpartum journey with my first baby. And I'll be honest — I was shocked. Shocked by how profound the transition was, and how little support existed for the woman on the other side of birth. Here I was, a midwife, and I still felt lost, depleted, and invisible in my own recovery. That was the moment the dream was born.
I'm a mum to three beautiful children, each with their own birth story and postpartum chapter that has shaped me in ways I couldn't have anticipated. But it was my third postpartum that truly changed everything. For the first time, I experienced what it felt like to be truly held by my postpartum doula: by her presence, her knowledge, and her care. The difference was palpable. It moved me deeply.
And that is exactly what I want for you.
I want you to have solid foundations of healing to carry you through your motherhood journey — not just survive the fourth trimester, but be genuinely nourished through it.
This work isn't just my career.
It's personal. It's my passion.
And I can't wait to walk alongside you.
What I bring to your care:
✓ Endorsed Midwife & Registered Nurse
✓ Registered Calmbirth® Educator
✓ Certified Babywearing Consultant, endorsed through the Australian Babywearing Association
✓ Trained Postnatal Doula, with a deep study in the art of holding and honouring mothers in postpartum
✓ Currently completing advanced postpartum care training with Dr Oscar Serrallach
✓ Currently studying acuneedling and acupressure to further enrich my offerings
My Services offered
Lets Stay In Touch
My goal is to provide support and supply you with the knowledge to feel empowered with trust and confidence whilst navigating the passage into parenthood.